This gives Magic fans even more of a reason to buy a box if their favorite pyromancing planeswalker wasn’t enough to sell them a pepperoni pizza Pocket.
These boxes offer more than just a way to show off your love of Magic through your frozen food purchases do also come with a code for in-game rewards in Magic Arena. Regardless of your feelings on Hot Pockets, it’s kind of cool to see that Magic has accrued enough cultural cachet that the brand thinks it can help them sell their products. In case you haven’t experienced this surreal moment, it turns out Hot Pockets and Magic: The Gathering Arena have partnered up for some cross promotion. If you’ve visited the freezer section of your local grocery or big box retail store lately, you may have done a double take when you noticed Liliana Vess grinning at you from the cover of the “Four Cheese Pizza of the Veil” Hot Pockets. Food token | Illustration by Chuck Lukacs
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